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6 tips for managing an SEO agency

https://www.siteimprove.com/blog/how-to-use-siteimprove-with-your-seo-agency/

Your SEO agency should be familiar with Siteimprove's SEO software and how it can integrate into your marketing and content strategy. Click here to learn how. Former Head of Content at Siteimprove,

What is 21st Century IDEA and how can you work towards compliance?

https://www.siteimprove.com/blog/what-is-21st-century-idea-and-how-can-you-work-towards-compliance/

We’ll walk you through everything you need to know about the 21st Century IDEA and how you can work towards compliance. Former Head of Content at Siteimprove, Kara managed the global content team,

GDPR Data Breaches

https://www.siteimprove.com/glossary/gdpr-data-breaches/

Data breaches were already a major concern for any website, and GDPR fines and penalties make them an even bigger issue. Learn how to define, report, and manage data breaches for your organization.

GDPR Consent Policy

https://www.siteimprove.com/glossary/gdpr-consent-policy/

The European Union’s GDPR guidelines classify tracking cookies as personally identifiable data, which changes the rules for many websites. Find out if your cookie consent policy is GDPR-compliant and

From Data to Decisions: Key Metrics to Measure Success

https://www.siteimprove.com/blog/metrics-of-marketing/

Banish distractions by focusing on marketing metrics that drive results. Learn what to track, why it matters, and how to take action. Dennis is a content strategist, web designer/developer, writer/

Siteimprove has a fresh, updated brand

https://www.siteimprove.com/blog/meet-the-new-siteimprove/

Our new brand showcases our evolution as a product and represents how we want to help customers in the future Former Head of Content at Siteimprove, Kara managed the global content team, including

The balance between data privacy and personalized marketing

https://www.siteimprove.com/blog/the-balance-between-data-privacy-and-personalized-marketing/

For marketers, changing data privacy regulations are a new opportunity to foster customer trust by providing a richer, more personal customer experience. But customer trust has to be earned. Former

How to Measure the Effectiveness of Marketing Campaigns

https://www.siteimprove.com/blog/measuring-marketing-campaign-effectiveness/

Your CEO doesn't care about impressions. She wants revenue impact. Here's how to measure marketing campaigns that prove their worth in dollars, not clicks. Marketer. Journalist. Strategist. A

Master SEO Comptetitor Analysis & Win

https://www.siteimprove.com/blog/competitor-analysis-seo-reports/

Stop guessing! Learn to identify your real SEO competitors (not just the obvious ones), analyze their winning strategies, and find opportunities to outrank them. Eric is the SEO manager at

What does a cookieless world mean for digital marketers

https://www.siteimprove.com/blog/what-does-a-cookieless-world-mean-for-digital-marketers/

Marketers will soon have to figure out how to run effective campaigns without relying on third party cookies. Learn what that means here. Former Head of Content at Siteimprove, Kara managed the