Siteimprove Launches New Innovations to Bring Together Compliance and Creativity
Feb 12, 2025 - By SiteImprove
Siteimprove’s latest features shape the future of digital governance by giving marketing teams tools to ensure web accessibility compliance while maintaining a cohesive brand experience across multiple platforms.
February 12, 2025 – Bellevue, WA & Copenhagen, Denmark - Siteimprove, the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced the release of brand-new capabilities designed to provide marketing teams with a unified approach to eliminate compliance risks, safeguard brand integrity, and enhance digital trust. Siteimprove’s release includes two major initiatives: Siteimprove Code Checker and Siteimprove Brand Consistency.
In Forrester’s Business Trust Survey, 2023, "1,420 global [business buyers] revealed that trust drives a wealth of positive business outcomes. For example, business buyers who trust a company are almost twice as likely to recommend that company externally or to pay a premium to work with that company than those who do not trust a company." This release helps brands build that digital trust because it ensures content compliance and consistency from start to finish.
Here’s the value we’re bringing to market:
- Siteimprove Accessibility Code Checker – an AI-powered accessibility governance solution that ensures alignment with accessibility standards across all digital platforms.
- Siteimprove Accessibility Code Checker delivers an AI-powered solution that integrates accessibility testing directly into web development environments. With Selenium support and comprehensive reporting tools that include visual representations, AI-suggested fixes, and historical tracking— developers and QA teams can ensure inclusive web applications and compliance with accessibility standards at scale already during the coding process, limiting the risk and need for last-minute fixes later in the process.
- Siteimprove Brand Consistency - the only digital governance solution that automates content audits for alignment with brand identity and messaging, for both new and existing content, delivering consistency at scale, actionable insights, and reduced manual effort.
- Siteimprove’s Brand Consistency offers a unique, AI-powered brand governance solution that ensures seamless alignment with brand guidelines for all content. With this Siteimprove delivers unmatched governance for both new and legacy content for forward-thinking brands that understand the importance of building trustworthy, cohesive image. Content contributors and brand marketers will be empowered with a comprehensive, AI-powered brand validation tool that automates brand adherence across websites (incl. brand voice, colors, typography) and ensures consistent, on-brand content creation and governance at scale.
"Accessibility and brand consistency aren’t just about meeting regulations and adhering to rules - they're about building trust, improving user experience, and standing out in a crowded market," said Izabela Misiorny, Head of Solutions Marketing & Evangelism. "With this release, we’re giving market-leading businesses the power to turn governance into growth, ensuring every digital experience is both compliant and compelling. This is the future of building a sustainable brand."
To learn more about these releases, visit: www.siteimprove.com
About Siteimprove:
Founded in 2003, Siteimprove empowers brands to deliver engaging, accessible digital experiences that not only perform, but matter. Today, more than 5,500 clients spanning manufacturing, government, higher education, financial services, and healthcare rely on the marketing performance platform to capture their users’ attention, drive engagement, and grow operations. Based in Copenhagen, Bellevue, and Minneapolis, Siteimprove represents a single, actionable source of truth for marketing teams of every size and scale, from Series A to enterprise. A recognized partner of Optimizely, Perficient, Merkle, and Adobe among others, Siteimprove has garnered and maintains strategic associations with premier marketing industry leaders. For more information, visit us at siteimprove.com.
Media Contact:
Sarah Neuman