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Winning AI Search: How to Rank for AI Search in 2026

Learn the strategies top brands use to improve AI search ranking across Google AI Overviews, AI Mode, ChatGPT, and Perplexity.

Watch now

AI-powered search is reshaping how users discover information and how brands stay visible. Google AI Overviews, AI Mode, ChatGPT, and Perplexity evaluate far more than keywords. They examine user behavior, identity signals, topical depth, and overall relevance to determine which pages appear in generated results.

This session breaks down the practical steps leading organizations are taking to strengthen visibility, protect key revenue streams, and compete in an AI-first search landscape.

What You’ll Learn

You’ll leave with a clear understanding of:

  • How AI systems analyze queries and select the content they surface
  • The behavioral and identity signals that influence AI search ranking
  • How to build stronger relevance through smarter content architecture
  • Practical actions you can take now to improve visibility across AI search experiences

Why watch

AI search changes fast, and visibility is more personalized than ever. This session explains why AI search rankings shift, how to interpret generative results, and what factors influence your brand’s presence across emerging AI surfaces.

You’ll see how SEO and content teams are evolving their programs to support deeper journeys, build authority at scale, and stay competitive as search continues to move toward personalization and conversational experiences.

Speakers

Garrett Sussman

Director of Marketing at iPullRank

Garrett Sussman is the Marketing Director at iPullRank, an SEO Week and MozCon 2024 Speaker, and host of The SEO Weekly. He has worked in marketing for over fifteen years in various disciplines, including content marketing, demand generation, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us - the review management platform for marketing agencies (acquired by Alpine Software Group in 2019). He’s hosted two podcasts and recorded over one hundred and fifty episodes. His passion for SEO, content strategy, and generative AI contributes to the creative exploits of iPullRank’s marketing. When he's not crafting content, he's scouting the perfect iced coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

Jeff Coyle, SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff Coyle

SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.