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Is Your Content Strategy Ready for AI?

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AI is reshaping the landscape of search and content strategy faster than ever before. To stay ahead, businesses must adapt quickly to AI-driven ranking volatility, evolving SERP features, and shifting user expectations.

In this on-demand session from the AMA’s Virtual Conference: Analytics & Measurement, Jeff Coyle, SVP, head of strategy, and co-founder of MarketMuse, will guide you through the changes and provide actionable insights on how to future-proof your content strategy in the AI-driven search landscape.

Key takeaways from "Is Your Content Strategy Ready for AI?"

  • Understanding AI’s impact on search: Explore the role of AI-generated content, ranking fluctuations, and SERP feature changes, and how these developments are reshaping SEO and content strategies.
  • Optimizing for AI search and SERPs: Learn how to align with AI-driven search results, optimize your content for new ranking factors, and maintain visibility amidst constant algorithm shifts.
  • Building a future-proof content strategy: Discover ways to enhance collaboration between human creativity and AI, showcase your brand authority, and preserve content quality to ensure long-term success in search.

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Fill out the form above to access the full session and get the strategies you need to adapt and thrive in an AI-powered world.

Don’t miss out on the chance to optimize your content strategy for the future of search!

Speakers

Jeff Coyle

MarketMuse Co-founder and Head of Strategy at Siteimprove

Jeff is an AI content marketing expert with more than 21 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.