2025 Playbook for Healthcare Insurers: Proven Digital Strategies for Growth and Patient Connection

If you are a marketer responsible for growth and patient engagement for a healthcare insurer, patient engagement on your website is no doubt a top priority.

Our webinar, 2025 Playbook for Healthcare Insurers: Proven Digital Strategies for Growth and Patient Connection, is just what you need to transform your existing strategies into sustainable practices that help build lasting connections with patients.

In the webinar, you’ll learn how to:

• Stand out in a crowded market: Overcome challenges like commoditized product offerings and high fixed costs with innovative approaches.
• Maximize your marketing ROI: Create a content strategy that works, even as advertising costs rise.
• Protect your Medicare business: Navigate ACA 1557 compliance with confidence.
• Fuel revenue growth: Successfully enter new markets and expand your footprint.
• Build trust with digital marketing: Leverage omnichannel tactics to connect with your audience authentically.

Access the on-demand recording

Catch up on valuable insights and strategies shared in this session to help you stay ahead in a rapidly evolving industry. Whether you’re navigating compliance, optimizing marketing spend, or expanding your market presence, this webinar has what you need.

Speakers:

• Jay Sivasailam: Executive Vice President/Chief Growth Officer, UCare
  With over 20 years of experience driving growth for local and national health plans, Jay blends data-driven insights and human-centered design to create impactful strategies that resonate with communities.
• Sarah Loosbrock: Senior Digital Marketing Consultant, Siteimprove
  Sarah’s expertise in digital transformation and omnichannel marketing empowers healthcare organizations to deliver exceptional patient experiences using cutting-edge tools and strategies.
• Valerie Reich: VP of Healthcare Strategy, Hero Digital
  With nearly 20 years of healthcare experience, Valerie is a strategic leader known for driving transformative initiatives that enhance patient access, operational efficiency, and organizational growth while simplifying complex challenges to improve outcomes.