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HIGHER EDUCATION

Ace your digital marketing

Delivering an inclusive experience that works for everyone from prospective and enrolled students to parents, faculty, admissions, and alumni is a balancing act. Lots of technical requirements, thousands of pages, endless opportunity for rogue errors and broken links — all of which our platform capably sniffs and snuffs out for optimal online engagement.

What makes us the right fit? 

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SEO strategy

Higher education is more competitive than it’s ever been, with institutions all over the world competing for students. With Siteimprove’s advanced SEO tools, you can identify the keywords that best serve your digital efforts and keep close track of how search fuels your entire marketing operation.

Accessibility compliance

With our platform, you can rest easy: It flags every issue that runs counter to WCAG, ADA, and Section 508 standards and makes it easy to fix them quickly. Not only does that failsafe approach ensure that you’re compliant, but it broadcasts a fundamental truth: That yours is an institution committed to inclusivity.

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Content inventory

Outdated content is a bad look for any site, and in higher ed, it can affect applications and enrollment. Imagine being able to identify every bit of content that should be retired, like curricula from previous years, faculty and staff who have moved on, and tuition information, in seconds. With Siteimprove, even outdated PDFs can be identified, so you can make the choice whether or not it stays or goes.

It starts with quality digital experiences

“Some programs saw outrageous growth in organic traffic just by doing some simple SEO in the last year, including zeroing in on specialties like Computer Science Ph.D. (up 1,517% Y.O.Y.), Aviation Safety Operations (up 422% Y.O.Y.), and Mathematics B.S. (up 310% Y.O.Y.).”

Tera Buckley

Director of Web & Multimedia Marketing

University of North Dakota

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Feature you’ll love: Find and fix accessibility issues

Review accessibility and QA breaches found on your site, then click directly into your CMS to fix the issue right then and there.