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HIGHER EDUCATION

Ace your digital marketing

Reconsidering your current strategy or just monitoring its effectiveness over time? With Siteimprove, you can modernize your digital presence, ensure accessibility and compliance, and offer your site visitors empowering self-serve experiences that save everyone time.

Delivering an inclusive experience that works for everyone from prospective and enrolled students to parents, faculty, admissions, and alumni is a balancing act. Lots of technical requirements, thousands of pages, endless opportunity for rogue errors and broken links — all of which our platform capably sniffs and snuffs out for optimal online engagement. 

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550+ universities trust Siteimprove with their content intelligence needs.

Carnegie Mellon UniversityCornell AAP Architecture Art PlanningGeorgetown UniversityJohns Hopkins Children’s CenterNorthwestern UniversityPurdue University

What makes us the right fit? 

SEO strategy

Higher education is more competitive than it’s ever been, with institutions all over the world competing for students.

With Siteimprove’s advanced SEO tools, you can identify the keywords that best serve your digital efforts and keep close track of how search fuels your entire marketing operation.

Accessibility compliance

With our platform, you can rest easy: It flags every issue that runs counter to WCAG, ADA, and Section 508 standards and makes it easy to fix them quickly. Not only does that failsafe approach ensure that you’re compliant, but it broadcasts a fundamental truth: That yours is an institution committed to inclusivity.

Content inventory

Outdated content is a bad look for any site, and in higher ed, it can affect applications and enrollment. Imagine being able to identify every bit of content that should be retired, like curricula from previous years, faculty and staff who have moved on, and tuition information, in seconds.

With Siteimprove, even outdated PDFs can be identified, so you can make the choice whether or not it stays or goes.

Solutions for every higher ed digital team

University and college websites have to do it all—drive enrollment, support current students, and meet strict accessibility and governance standards. Siteimprove helps higher ed teams understand what’s working, fix what’s broken, and keep sprawling digital ecosystems under control.

Marketing Leaders

Get a clear view of how your digital properties support enrollment, retention, and reputation. See which programs, pages, and campaigns attract the right prospective students, so you can invest in what works—and prove impact to leadership and faculty stakeholders.

Explore solutions for Marketing Leaders
Performance Marketers

Connect the dots between paid, organic, and email performance across multiple campuses and programs. Use privacy-safe analytics to see which channels and journeys drive applications, campus visits, and inquiries—not just clicks.

Explore solutions for Performance Marketers
Accessibility Leaders

Move beyond one-off accessibility audits and lawsuits into continuous compliance. Identify WCAG issues across all departmental and microsites, prioritize high-risk pages that impact students and families, and document progress to satisfy legal, governance, and DEI commitments.

Explore solutions for Accessibility Leaders

It starts with quality digital experiences

"Some programs saw outrageous growth in organic traffic just by doing some simple SEO in the last year, including zeroing in on specialties like Computer Science Ph.D. (up 1,517% Y.O.Y.), Aviation Safety Operations (up 422% Y.O.Y.), and Mathematics B.S. (up 310% Y.O.Y.)."

Tera Buckley

Director of Web & Multimedia Marketing at

University of North Dakota

Read the case study

ON DEMAND WEBINAR

Defending topic authority with web accessibility

Hear how Indiana University regained control in the AI search landscape and optimized their digital content to be easily discovered.

Watch the on-demand Regain control in the AI search landscape webinar.

Siteimprove webinar on how to regain control in the AI search landscape and optimize digital content for better visibility and performance.

GUIDE

Controlling digital chaos in higher education

Learn five digital governance best practices to centralize visibility and control, break down silos across departments, and deliver a consistent student experience.

Download the full higher education digital governance whitepaper

Feature you’ll love: Find and fix accessibility issues

Review accessibility and QA breaches found on your site, then click directly into your CMS to fix the issue right then and there.

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A unified platform for your entire team

SEO strategy

Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.

Accessibility compliance

Get a real-time view of your organization's accessibility posture across every site and brand. Prioritize issues by business risk, track progress against internal policies and external regulations, and report improvements in a way that legal, compliance, and executives will actually trust.

Content inventory

Identify the highest-value clusters, topics, and pages to focus on. Built-in prioritization options (like quick wins or traffic potential) help align content with business goals.

Does your site make the grade?

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Siteimprove solutions for higher education FAQs

Siteimprove provides advanced SEO tools to help institutions identify key keywords for their digital presence and track how search performance impacts their marketing efforts in a competitive market.

The platform is designed to help institutions comply with essential accessibility standards such as WCAG, ADA, and Section 508, ensuring their digital content is inclusive for all users.

Siteimprove helps manage large websites by identifying content that should be retired, such as outdated curricula, information on former personnel, and old tuition details, keeping the site current and accurate.

Yes, Siteimprove has the capability to identify outdated PDF documents across a higher education website, which is critical for maintaining current and accessible information.

Siteimprove allows users to review identified accessibility and quality assurance issues and provides direct links to fix them within their existing Content Management System (CMS), streamlining the correction process.