HEALTHCARE
Build trust at every touchpoint
Whether your aim is ensuring that every visitor can access what they need, reassuring them of confidentiality and security, or seeking out a platform that supplies you with the actionable data you need to make smart digital marketing decisions, we’ve got you covered.Â
250+ healthcare centers trust Siteimprove with their content intelligence needs.
Why healthcare organizations choose Siteimprove
Solutions for every healthcare digital team
Healthcare sites carry real risk and real impact—patient access, revenue, and compliance. Siteimprove helps health systems, hospitals, and clinics understand what’s working, fix what’s broken, and keep digital experiences compliant across complex networks of sites and service lines.
Marketing Leaders
See how your digital properties drive patient acquisition, service line growth, and brand reputation. Understand which journeys—from search to appointment booking—actually convert, so you can prioritize the campaigns, locations, and service lines that move volume and revenue.
Performance Marketers
Work around data loss and privacy constraints without flying blind. Use privacy-safe analytics built for healthcare to see which channels and messages drive calls, appointments, and referrals—then optimize spend across paid, organic, and email with confidence.
Accessibility Leaders
Reduce legal and regulatory risk by making accessibility an ongoing program, not a one-off fix. Identify WCAG and Section 504/508 issues across your domains, prioritize high-impact patient and caregiver journeys, and document progress for regulators, counsel, and the board.
100% accessibility score
"For a small team, meeting the expectations of our patients and population and maintaining the health of our website is very achievable with Siteimprove."
Pamela Wilcox
Digital Manager
Northern Arizona Healthcare
Read the case studySee also how Springfield Clinic rebuilt its site to deliver a fully optimized digital front door for patients.
ON DEMAND WEBINAR
2025 Playbook for Healthcare Insurers
If you are a marketer responsible for growth and patient engagement for a healthcare insurer, patient engagement on your website is no doubt a top priority.
Watch the on-demand 2025 Playbook for Healthcare Insurers webinar.
See and prioritize accessibility risks before they become compliance issues
A unified platform for your entire team
Accessibility compliance
Get a real-time view of your organization's accessibility posture across every site and brand. Prioritize issues by business risk, track progress against internal policies and external regulations, and report improvements in a way that legal, compliance, and executives will actually trust.
Comprehensive analytics
Confidently answer "What's the ROI?" with clear, credible reports that connect marketing spend to business outcomes and justify future investment.
Seamless UX
Build accessibility into your design and dev workflow, rather than bolting it on at the end. Surface issues directly in the tools your teams already use, see precisely what to fix and why, and validate that new releases ship compliantly the first time.
SEO analytics
Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.
Siteimprove solutions for healthcare FAQs
Siteimprove.ai uses a privacy-first, event-based analytics model that tracks anonymized engagement behaviors — not PHI. That means you can see how patients interact with your site (clicks, scrolls, form starts, content engagement) without collecting protected health information in your analytics platform. We also sign BAAs and operate under HIPAA-aligned practices, so your legal and compliance teams have real assurance, not just a promise.
Siteimprove is built to help healthcare organizations operationalize compliance with Section 504 of the Rehabilitation Act, ADA, Section 508, and HIPAA across their public websites and digital experiences. Our platform continuously monitors accessibility against WCAG 2.1 AA, supports HIPAA-aligned, PHI-safe analytics, and provides dashboards that help you evidence compliance efforts to internal and external stakeholders.
We focus on privacy-safe behavioral signals — such as which pages patients view, how they navigate service line content, and where they abandon key tasks — rather than personally identifiable or PHI data. That gives you enough intelligence to fix friction and improve conversion while maintaining strict data protection standards.
Yes. Siteimprove centralizes quality, accessibility, SEO, and brand compliance across all your properties in one place, with prioritized remediation lists and CMS-integrated checks. That means a lean team can govern thousands of pages, reduce accessibility and compliance risk, and still protect time for strategic work.