Strategies for a new era of search

For decades, marketers have relied on SEO techniques to get their content in front of the right people and grab attention. But with the recent boom in generative AI technology, is that all set to change? We’ve put together a guide that helps you navigate this new age of AI-powered search, with our top tips to help you make the most of these new tools and capture organic traffic.

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Transform your search strategy with the power of AI

The impact of generative AI on the marketing world is undeniable. 45% of marketers are now using AI tools as part of their content strategy, and 70% acknowledge its significance. But AI isn't without risks. Brands need to make sure their voice remains unique and avoid major pitfalls that can impact their content’s performance, like inaccuracies, irrelevant and unhelpful content, and a lack of consistency.

That’s why we’ve put together our actionable guide on how you can use AI to improve your organic search strategy (while avoiding the downsides that can hamper your visibility).

You’ll learn how to:

Identify high-value keywords aligned with search intent
Save time on content generation
Receive quick tips for on-page optimizations
Streamline the link building process

Ready to elevate your SEO strategy with AI? Download our guide now.