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Defending topic authority with web accessibility

You know you are the authority on something. You employ the leading experts, build communities, and create world-class programs. But does your online presence reflect this authority? If users struggle to find your website among third-party programs and if engagement is declining, then your expertise may not translate to your website. It’s time to regain control of your online topical authority and optimize your digital resources so they’re easily discovered.

Jun

17

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In this webinar, we’ll discuss a secret for improving your content’s visibility to your audience: web accessibility. We’ll explore how the search engine landscape is changing fast and how to remain discoverable with web accessibility & user experience best practices. 

By joining us, you’ll learn how to: 

  • Become a trusted source for AI-enabled searches
  • Stand out for the topics you’re known for
  • Boost efficiency with cross-collaboration and practical tools
  • Make your content more accessible and understandable for all 

Join us to ensure that web results about leading services and programs come directly from the source – that’s you! 

Who should attend? 

This session is right for anyone who’s ever wondered if their websites reach the audience they’re trying to serve, or worse, if they’ve received questions about competing services and programs. Whether you work in higher ed or government as a marketing leader, web lead, or UX expert – there will be valuable insights for everyone. 

Can’t make it? Register anyway and we’ll send you the recording! 

Speakers

Emily Kumar

Search Strategist at Indiana University

Emily Kumar is a Search Strategist at Indiana University, where she works to expand SEO and AI optimization knowledge and adoption across IU's web portfolio. She has been leveraging Siteimprove’s Marketing and SEO Enterprise tools to better connect search strategy and user experience with the university’s broader brand and marketing goals. 

Diane Kulseth, Manager, Digital Marketing Consulting at Siteimprove

Diane Kulseth

Manager, Digital Marketing Consulting at Siteimprove

Diane Kulseth is the Manager for Digital Marketing Consulting at Siteimprove. In her role, she works with clients to build a stronger digital marketing strategy and oversees the various service offerings we provide customers. With over 10 years of cross-vertical experience, Diane enjoys digging into and solving complex digital marketing problems that customers face so they can connect with qualified audiences and increase their brand reach. 

Christina Adams CPWA, Senior Manager of Digital Accessibility at Siteimprove.

Christina Adams

Senior Manager of Digital Accessibility at Siteimprove

Christina Adams is a Certified Professional in Web Accessibility (CPWA) with extensive experience in web development and user experience design. Christina has helped numerous organizations optimize their digital products and processes by combining technical expertise with user-centered design to ensure accessible and innovative solutions empower diverse audiences.