SEO

The trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...

Accessibility

Even after years of working in accessibility, my Siteimprove colleagues and I were blown away by the Annual Assistive Technology Conference (CSUN AT) held by California State University at Northridge....

Accessibility

There are plenty of compelling reasons to be scrupulous about website accessibility, namely that it’s a legal requirement and it’s the right thing to do to ensure fairness and inclusivity.   Beyond le...

Accessibility

The numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu...

Press

Digital leaders know that G2 is incredibly influential for discovering the best enterprise solutions – the ones that don’t just execute a process, but help teams reimagine how work is performed more e...

Press

You might’ve seen the news that Siteimprove announced today that we reached $100M in annual recurring revenue (ARR) in Q4 2021. We couldn’t be more excited about this incredible milestone, yet at the ...

Performance

It’s no secret that website speed is the new currency that determines whether your digital strategy will be successful. Google revealed back in 2018 that they use your website’s speed on mobile as a s...

Web Analytics

Are heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...

Quality Assurance

Digital teams are struggling with rising expectations for quality and amount of content that needs to be produced to provide a great customer experience and drive bottom-line growth. Here’s why. Conte...

Web Accessibility

Updated February 13, 2024 Does your website rely heavily on color to help your visitors navigate your content? If the answer is yes, then you might be making it impossible for the 1 in 12 men and the ...