Accessibility

By now, you're likely acquainted with the European Accessibility Act (EAA), which was first adopted in 2019. Organizations throughout Europe have worked diligently to adopt its provisions.   However, ...

Accessibility

If you’re in the healthcare industry, it’s hard to miss the fact that “improving the patient experience” is everywhere, with thought leadership pieces cropping up on everything from the importance of ...

If website accessibility is part of your work, chances are you rely on automated testing. Click a button and let it do its thing, right?   But have you ever wondered what goes into creating the rules ...

Data Privacy

With another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...

Web Accessibility

There are 135 million people in the EU who have a disability—and that number will only grow as the population ages. To address the rights of those people as outlined by the UN Convention of Rights ...

Digital marketing

As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...

Accessibility

Resistant to using AI? We get it. The tools can feel intimidating, particularly when you’re trying to get your arms around what it can and can’t do, and when just learning how to use it seems like a d...

Digital marketing

When a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...

Ads

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...