Ads

On average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe...

Digital Certainty

Mobile marketing is crucial in today’s world. Everyone has a smartphone. Everyone uses it to make purchases and find businesses. In fact, 52% of all website traffic worldwide was generated through mob...

Ads

While organic optimization is still incredibly important to generating new business, now more than ever, paid advertising is key for businesses wanting to create more interest and sales. In 2019, digi...

Ads

We’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Sitei...

Performance

As a producer and consumer of web content, you certainly know that page speed is important. But do you know how important?   Firstly, it’s good to know that nearly half of web users, 47%, say they exp...

Ads

When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...

Ads

Whether you’re a PPC pro or brand new to Google Ads, Quality Score can be a major obstacle in achieving cost efficient ad campaigns. Like most things Google Ads, it can be tricky to figure Quality Sco...

Performance

If you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial...

SEO

In the spirit of full transparency, we’ve written this blog with no secrets. We optimized every aspect for search engines so that we drive more traffic to our website. SEO content writing (1) makes a ...

SEO

Adding a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran...