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Accessibility
Understanding WCAG: A guide to accessibility in digital designIf you’re new to digital accessibility, you’re not alone if you’re overwhelmed by the acronyms, or by the expectations and regulations. There’s a lot to learn, and standards are constantly changing. C...
By Siteimprove
Feb. 17, 2025
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Brand Consistency
The hidden costs of off-brand contentWhen you think of branding as a promise you make to your customers and prospects, it’s easy to see how it goes beyond the aesthetics of logos and color schemes. At every touch point, your audience is ...
By Allison McPhail
Feb. 12, 2025
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Brand Consistency
No more playing brand copAre you a content manager tired of constantly chasing your team to stay on brand? Do you dream of a world where brand consistency isn't a struggle but a seamless part of your workflow? Then you need t...
By Stephen Jeske
Feb. 11, 2025
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Product
Accessibility Code CheckerToday we’re launching the Accessibility Code Checker, designed to enable development teams to integrate accessibility testing directly into their coding workflows. This innovative tool enhances effici...
By Siteimprove
Feb. 06, 2025
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SEO
Enhancing SEO Through Web AccessibilityIt's no secret that search engine optimization (SEO) is important. But did you know that improving accessibility for users with disabilities can significantly boost your SEO performance? This guide ex...
By Stephen Jeske
Feb. 05, 2025
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Accessibility
The European Accessibility Act (EAA): Ready or not, here it comesThe purpose of the EAA When it comes to your website, digital accessibility is a must-have: Not only is it mandated from a legal perspective, but it’s the right thing to do if you want your business ...
By The Siteimprove Team
Jan. 30, 2025
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Web Accessibility
What digital marketers need to know about accessibilityDigital marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. They aren’t often measured on whether or not their activities are ...
By Siteimprove
Jan. 30, 2025
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Accessibility
The European Accessibility Act: What its June 2025 deadline means for youBy now, you're likely acquainted with the European Accessibility Act (EAA), which was first adopted in 2019. Organizations throughout Europe have worked diligently to adopt its provisions. An im...
By Lane Baumeister
Jan. 30, 2025
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Web Accessibility
What you need to know about WCAG 3.0Introduction to WCAG The World Wide Web Consortium (W3C) is the principal international standards organization for the World Wide Web. Renowned for its commitment to ensuring the long-term growth of ...
By Siteimprove
Jan. 27, 2025
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Content Strategy
2025 Marketing Planning: Unlocking Content Strategy for Maximum ROILet's face it - marketing isn't getting any easier. Going into next year, marketing leaders face a clear challenge: driving business results in an increasingly complex digital landscape. But the most ...
By Iza Misiorny
Nov. 13, 2024