Brand Consistency

How to build a unified brand voice Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear...

If you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...

Brand Consistency

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Brand Consistency

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...

Any marketer will tell you email marketing is a huge channel for growth, whether you’re marketing to prospects, partners, or existing customers.   It’s also a channel with particular risk because you ...

We're thrilled to announce the upcoming release of the enhanced AEM sites extension for Siteimprove, which is designed to transform how you manage and optimize your content within Adobe Experience Man...

Brand Consistency

Your brand identity is leaking. Right now. It's seeping through the cracks of your decentralized teams and that third-party agency that "totally gets your vision." It's inconsistent visuals and messag...

Brand Consistency

Fans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...

Accessibility

The American with Disabilities Act (ADA) Title II prohibits discrimination based on disability in all services, programs, and activities provided by state and local governments. Because websites fall ...

Accessibility

Imagine a world where everyone can easily use the internet, no matter their abilities. That's the goal of the European Accessibility Act (EAA). Think of it as a key step towards a fairer digital world...