1953
year company founded
CASE STUDY
One web makeover, transformative results
Faced with market pressure from more digitally advanced competitors, QV Skincare needed to shore up their brand reputation and refine their customer journey. Siteimprove had the answer: a comprehensive platform that propelled every aspect of QV’s site forward.
50
skincare products
50
million units sold
The problem
While QV Skincare enjoyed strong brand loyalty in Australia, they were having a hard time reaching new customers, and numerous issues with their website prevented site visitors from converting.
In short, their funnel was compromised in numerous ways. Analysis revealed that errors and lack of inclusivity were just part of the problem.
We explored Keyword Performance graphs in Siteimprove and have found that the QV Skincare website now enjoys 7x more number one search result placements for strategic keywords. We went from ranking number one for an average of 13 keywords to now ranking number one for 90 keywords.
Glenn Watson
Global Digital Capabilities and Analytics Manager
The solve
First up for QV's digital team was enlisting Siteimprove tools to create tailored journeys that best positioned content to align market and user demands. Reduced friction in the customer journey wasn't the only tangible outcome, however. Investment in SEO tools yielded dramatic improvements, with more organic traffic and a dramatic improvement in QV's SEO score transforming the company’s brand presence within weeks.
Those quick wins were compounded by longer term SEO success given that QV's share of keyword ranking in the first, second, and third position in search engine results surged by 592 percent over a six-month period.
Another remarkable outcome of the partnership between QV Skincare and Siteimprove? Shortened time needed to address errors across QV's website. Lead time to remediate issues went from eight months to just eight days.
The results
232
fewer days GTM
97%
decrease time needed to fix errors
38%
increase in where-to-buy consideration
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