3,000+
employees
750,000
population served
100%
Accessibility score
When Northern Arizona Healthcare (NAH) and the digital agency it relies on were in the final stages of a CMS migration, quality assurance and accessibility were top of mind. Siteimprove had just what the tiny team needed to find and fix every issue quickly and easily, before launch and as ongoing maintenance.
The problem
As a leading provider in Arizona, Northern Arizona Healthcare (NAH) regards its website as key to patient care. In 2022, NAH’s Communications team and Digiteam, the agency it partners with to update and maintain their website, were in the homestretch of an ambitious CMS migration from a self-hosted Drupal site to WordPress.
The final steps in the process were quality assurance and accessibility: The team was committed to making sure that the site was free of mistakes, and that it was fully accessible to people with impairments and disabilities.
When the time came to choose a robust platform that could do quality assurance and accessibility, Pamela Wilcox, Northern Arizona Healthcare’s digital manager, immediately suggested Siteimprove because she was already familiar with it.
"We’d never had a product to do quality assurance, and we certainly hadn’t looked at accessibility", she says. But she knew that with Siteimprove, they could stay ahead of misspellings and broken links, and make sure their site was fully accessible.
To Wilcox, accessibility was non-negotiable, and not just for compliance: "We’re a healthcare organization, so it’s really important to make sure that our site is accessible to all our patients.”
The solve
With Digiteam newly on board to take care of maintenance, NAH was primed to tackle every detail related to quality assurance and accessibility in advance of migrating 1,800 pages to WordPress. As they did, the value of the gamification aspect of Siteimprove’s tools — the QA and Accessibility Scores in particular — became crystal clear.
"We’re fairly competitive folks and the gamification aspect is appealing. It’s great for motivation. Over time, we were constantly on a mission to improve on the previous month’s score." Chris Howell, Partner, Digiteam
Embracing gamification paid off: Shortly after launch, the team pulled off a remarkable feat: an unprecedented Accessibility score of 100 percent and 99 percent Quality Assurance score.
As time went on, the small team also benefited from the way in which Siteimprove filters website issues. "It classifies an issue as a content issue or a technical issue," says Chris. "When you’re working with a diverse group, that feature is compelling because you automatically know who is responsible for making the fix."
Siteimprove's Analytics module also became critical to the team. NAH initially made the transition to Siteimprove for Analytics because Google Analytics doesn’t comply with HIPAA, but they quickly discovered that reporting was easier with Siteimprove.
"We report our progress to upper management and to individual teams like orthopedics or cardiovascular," says Annie Lundstrom, NAH’s UX designer and analyst, adding that now it's just a matter of adding data from the dashboard to a slide. "Stakeholders can see month over month where we're scoring and compare it to the previous month and the previous year."
In the end, Siteimprove has empowered NAH's digital team to retain complete control over every corner of the site. "For a small team, meeting the expectations of our patients and population and maintaining the health of our website is very achievable with Siteimprove," Wilcox affirms.
The Results:
- 100% Accessibility score
- 98.9% Quality Assurance score
- 96.6% Digital Certainty Index® score
