1921
year founded
CASE STUDY
Melting away barriers to digital transformation
When Land O’Lakes aimed to enhance their digital presence, they quickly found that their cumbersome CMS and chaotic processes were holding them back. Siteimprove helped make fixing errors a breeze, but it also paved the way to more efficient collaboration.
$ 19 B
in sales
10,000
employees
The problem
When Land O’Lakes digital leadership first approached Siteimprove, they knew that their website wasn’t everything it could be: It was hobbled by a cumbersome CMS, broken links were next to impossible to find, and SEO seemed impossible.
Not only that, but the content, IT, legal, and HR teams operated in silos, so it was difficult to get on the same page in terms of governance.
We’ve got hundreds of websites, and we need a partner that’s going to help us ensure we’ve got best in-class experiences, that there’s no broken links and misspellings, that we’re optimized for SEO, that we’re meeting our consumers where they are and then also that we’re making our sites accessible for those that may have disabilities.
Kirsten Salmanowicz
Digital Marketing Platform Manager
The solve
The first step for the Land O'Lakes team was doing an overall check to get a sense of what wasn’t working. "When we crawled our website using Siteimprove for the first time, it was humbling," said Kirsten Salmanowicz, digital marketing platform manager. "We had some work to do."
Once they rolled their sleeves up, Siteimprove's Digital Certainty Index® proved to be a powerful motivator: "The tool gamifies it for you," Salmanowicz notes. "It allows you to focus on the right things to improve your score, so as the teams were working on it, they could immediately see progress."
Those quick wins boosted morale and helped get buy-in from other stakeholders, including IT, HR, and legal, and from there, agreeing on a path forward was easy. Organizational efficiency was boosted, and the digital team was able to reduce agency spend because they could identify and tackle issues in-house.
Ultimately, Land O’Lakes story is one of digital transformation: With Siteimprove as a partner, they could collaborate better, accelerate e-commerce, and even increase their GTM speed.
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