6 %
more web traffic
CASE STUDY
How a Swedish trade union streamlined their website for accessibility and SEO success
Discover how Vision set their website up for success by reducing their page count by 80%, improving SEO performance with Siteimprove's SEO Enterprise tools, and building flawless user journeys.
80 %
reduction in page count
14,457
total web pages crawled
The problem
During the last 2 years, the team at Vision has worked on the challenging task of reducing the number of pages on the website without hurting SEO. To be able to do this without losing organic search traffic the team needed a tool to help identify and prioritize relevant search terms and landing pages.
Vision also lacked the right tool to monitor all these different pages – their only way of optimizing their site consisted of time-consuming manual checks. The team’s initial goal was to take back control over their web presence, with aspirations to optimize for SEO, accessibility, and engagement once they’d established a consistent (and more manageable) site.
When the team was recommended Siteimprove by a colleague, it was love at first sight. They saw that the simple interface could help them identify the issues across their site in seconds–from broken links, to spelling errors, to brand inconsistencies. And above all, they could do it all from a single place.
Siteimprove has helped us get a better understanding of our website in all aspects, from a technical, content and accessibility point of view.
Julia Fagerhem
Editor and Production Manager
The solve
Within days, the team were using the Siteimprove platform to fix issues across their site: finding missing pages, running a comprehensive spellcheck, and optimizing their keywords. With their initial use proving instantly successful, they quickly moved onto fixing more advanced issues around their site’s accessibility–many of which were completely invisible to them before they started using Siteimprove.
With Siteimprove in their toolkit, they no longer need to worry about broken links or errors across their entire site as they make major changes: they know that Siteimprove will catch the issues instantly and provide them with actionable steps to resolve them. They feel empowered to make the changes they want to make, safe in the knowledge that Siteimprove will be there to help their web team deliver.
In early 2023, they upgraded to our SEO Enterprise solution, which helped them track keyword performance and visibility from the same platform. After already using the platform for a year to consolidate their web presence, moving onto more advanced keyword research features was a breeze.
With SEO activity plans, the team at Vision could get targeted recommendations for relevant keywords, monitor metrics across their landing pages, and compare visibility against their competitors. This meant that as they were optimizing the user journey by reducing the page count, they could ensure that everything left was designed to perform better than ever across search platforms.
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