100,000+
employees worldwide
CASE STUDY
Clear signal, better results: BT Enterprise’s digital transformation
BT Enterprise, the leading business communications provider in the UK and the Republic of Ireland, faced a significant challenge: managing a vast digital estate while ensuring a consistent, high-quality customer experience. To tackle this, BT partnered with Siteimprove to transform their strategy and achieve a dramatic boost in digital consistency, content quality, and overall performance.
5,500
clients
180
countries served worldwide
The problem
As a communications provider for businesses and public sector organizations worldwide, BT Enterprise needed to provide a seamless digital experience for their clients across an extensive array of platforms and applications. However, managing quality and consistency at such a scale was a formidable challenge. Without a centralized tool, BT's digital team struggled to identify and prioritize issues, which led to inconsistencies in user experience and gaps in their digital strategy.
Complicating matters, the team lacked clarity around their digital performance metrics, which made it difficult to measure progress. BT needed a solution that would provide both the insights and tools necessary to tackle quality issues across their expansive digital footprint.
Siteimprove has really helped us drive the quality agenda and has a direct influence on the digital NPS score that we have for our customers.
Conner Josey
Digital Director
The solve
BT Enterprise turned to the Siteimprove Intelligence Platform to address their digital challenges. By leveraging Siteimprove's robust suite of tools, the digital team could identify areas for improvement and implement changes quickly. The detailed recommendations on complex content issues enabled BT to prioritize by impact and then make rapid progress in enhancing their digital quality.
The platform's insights allowed them to align their entire team around a unified strategy, driving continuous improvement and ensuring a consistent user journey across all touchpoints. Coupled with newly established workflows, they could ensure that all digital content met the highest standards.
Moreover, Siteimprove's hands-on support became a critical component of BT's success. By working closely with BT’s digital team and embedding themselves as real partners, Siteimprove could help BT to fully leverage the platform’s potential as new challenges and opportunities arose.
The results
30%
increase in Quality Score
Improved Net Promoter Score (NPS)
Improved clarity in digital performance and streamlined content management
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and increased team efficiency by 20%.
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