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Ads
Five Google ad mistakes that cost your business moneyIf you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...
By Kyra Kuik
Jun 27, 2019
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Data Privacy
The balance between data privacy and personalized marketingHow we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...
By Kyra Kuik
May 20, 2019
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Web Accessibility
Introducing the accessibility world mapOver a billion people, approximately 15% of the world’s population, have some form of a disability that makes accessing the web difficult – especially when it’s not designed to be accessible! Inaccess...
By Siteimprove
May 16, 2019
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Web Accessibility
Impact of Australian diversity on digital audiences and access onlineAustralia is a diverse mix of cultures and backgrounds, impacting the changing needs of our digital audiences and the way they access information and services online. Having a readable and accessible ...
By Siteimprove
Mar 06, 2019
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Web Accessibility
Siteimprove breaks the internetToday, in support of the United Nations International Day of Disabled Persons, we at Siteimprove, turned off style sheets, images, and JavaScript across all of Siteimproves’ websites. The purpose is t...
By Siteimprove
Dec 13, 2018
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Digital accessibility in CA: What we can learn from AB 434
July 1st, 2019. What’s so significant about that date you wonder? July 1st is significant in two ways: It’s only a few days away from a major national holiday. It’s the deadline for every state agenc...
By Siteimprove
Sep 25, 2018
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Web Accessibility
Accessible Canada Act: working towards a more inclusive CanadaOn June 20, 2018, the Minister of Science and Sport and Persons with Disabilities, Kirsty Duncan, proposed accessibility legislation to Parliament. In Canada, about 3.8 million or 14% of working-age p...
By Jennifer Chadwick
Jul 30, 2018
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Web Accessibility
The journey to digital equalitySince 2010, Siteimprove has been a member of the UN Global Compact, a corporate sustainability initiative that works to align company initiatives with universal principles on human rights, environment...
By Daniela Di Gianantonio
Mar 14, 2018
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Web Accessibility
No more excuses – there is now a U.S. deadline for becoming accessibleAt long last, two of the most looming accessibility questions in the United States have been answered: What is the deadline for becoming digitally accessible? What types of content must be accessible...
By Lisa Marchand
Jan 13, 2017
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Web Analytics
How to set up website KPIs and metricsTracking Key Performance Indicators (KPIs) and key metrics will help your team measure what truly matters on your website. If you don’t measure these metrics, you won’t really know if your website is ...
By SiteImprove
Dec 09, 2016