Web Accessibility

“Accessibility statements.” If your organization is looking to enhance its accessibility initiatives, you’ve probably heard the phrase before. Your web accessibility statement is a public-facing page ...

Web Analytics

No matter where you sit within your organization’s marketing team, one thing is for certain, tracking and measuring performance is an important part of your role. We say this knowing that about 3 of e...

SEO

Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself o...

SEO

Download video transcript. Are you ready for Google's next algorithm update? In this video, hear from Melissa Wankiewicz, Marketing Manager at Siteimprove, about what you can do to prepare your w...

SEO

Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...

SEO

Download video transcript. As a digital marketer, you've probably heard about Google's page experience update. But if you're still not sure what that means, Siteimprove's Diane Kulseth breaks it ...

Web Analytics

In today’s data-filled world there’s no longer any excuse for not knowing what your website visitors want – and then creating high-performing web content that delivers it to the letter. And that means...

Website Redesign

The pandemic has forever changed the consumer experience and we’ve all had to rapidly adjust our go-to-market and customer service strategies to meet the needs of new, larger online consumer bases. Ye...

Web Accessibility

The deadline for the 2020 AODA compliance report may have been extended, but the new reporting deadline of June 30th, 2021 is fast-approaching. Is your business ready? In this blog post, we’ll run thr...

Web Analytics

Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...