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Marketing Analytics
How to measure digital student engagementIn an increasingly competitive higher education environment, many universities are prioritizing digital student engagement to increase application numbers and boost overall student satisfaction. But, ...
By Kyra Kuik
Nov 23, 2021
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Marketing Analytics
How to determine the most important key metrics for your businessDownload video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sara...
By Sarah Hendriks
Nov 23, 2021
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Marketing Analytics
Siteimprove Integrations: get more out of your dataThe marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...
By Georgia James
Nov 23, 2021
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Marketing Analytics
How financial services can start tracking digital engagement goalsFinancial services have traditionally based much of their business on client profiles. Credit histories and actuarial tables have long been a staple in the industry. More sophisticated reporting and m...
By Kyra Kuik
Nov 23, 2021
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Marketing Analytics
The business value of website redesignYour website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...
By Conny á Reynatrøð
Nov 23, 2021
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Marketing Analytics
What does a cookieless world mean for digital marketersThere’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...
By Kyra Kuik
Nov 19, 2021
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Marketing Analytics
How to track and improve citizen engagementThink about the websites you use most often in your personal life: Amazon, Netflix, Twitter, YouTube, etc. All of these sites are easy to navigate and suggest more content, products, or accounts to fo...
By Kyra Kuik
Nov 19, 2021
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Marketing Analytics
How to use data to improve customer journey mappingAbout half of customers say most companies fall short of their expectations for great experiences, according to Salesforce. As customer expectations rise, marketers are forced to move away from tradit...
By Kyra Kuik
Nov 19, 2021
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Marketing Analytics
Comparing Siteimprove Analytics data to data from other analytics tools doesn’t always make sense - here's whyOne of the most common questions that we receive from our customers is about why the numbers they see in their Google Analytics (GA) account (or other third-party analytics providers) don’t always mat...
By Søren Laumand
Nov 18, 2021