Marketing Analytics

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Analytics

We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

Marketing Analytics

As marketers, most of us are familiar with cookies – at least on the surface. While we might not get all the technical ins-and-outs, we have a pretty clear idea of what they are: tiny packets of infor...

Marketing Analytics

Websites are the front page of any brand and are consistently one of the top most important metrics for measuring content marketing strategy. And yet so many teams struggle to build organic content ex...

Marketing Analytics

July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...

Marketing Analytics

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...

Marketing Analytics

Are heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...

Marketing Analytics

What is data-driven marketing? Data-driven marketing is the act of aggregating all your available data, interpreting it, and applying it to your marketing campaigns to capture customers and grow your ...

Marketing Analytics

Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...

Marketing Analytics

Tracking Key Performance Indicators (KPIs) and key metrics will help your team measure what truly matters on your website. If you don’t measure these metrics, you won’t really know if your website is ...

Marketing Analytics

In today’s data-filled world there’s no longer any excuse for not knowing what your website visitors want – and then creating high-performing web content that delivers it to the letter. And that means...

Marketing Analytics

No matter where you sit within your organization’s marketing team, one thing is for certain, tracking and measuring performance is an important part of your role. We say this knowing that about 3 of e...