Content Governance

Brand consistency is the thread that weaves together every interaction a customer has with your company. In the best-case scenario, your customer is on the receiving end of a cohesive, familiar experi...

Content Governance

Despite its age, email remains the channel of choice for brands to connect with their audiences. Unlike social media or messaging channels, it gives brands direct, personal access to their existing an...

Content Governance

Every email campaign carries information risk. One misplaced data field, broken link, or accessibility issue can expose sensitive information and trigger compliance penalties. Yet, your marketing team...

Content Governance

You just sent an email campaign to thousands (or hundreds of thousands) of subscribers. And then you notice a mistake. Panic! It’s too late to claw the message back. Now you have to agonize over wheth...

Content Governance

An employee of Fischer Advanced Composite Components AG (FACC) thought he was following orders when he sent $47 million to a special account. An email from the CEO gave him clear instructions to fund ...

Content Governance

Your marketing database holds customer data from five different countries. Each has its own data protection laws. Each requires different retention periods. Each carries steep penalties for violations...

Content Governance

Every marketing team has experienced the heart-stopping moment when you realize an email campaign contains a mistake, after it's already landed in thousands of inboxes. Unlike website content, you can...

Content Governance

Your email content is polished and ready. After three rounds of revisions (and a thorough email marketing audit from the creative team) you're about to send it to your email list of 50,000 subscribers...

Content Governance

Your website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...

Content Governance

Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...

Content Governance

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Content Governance

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...