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Content Briefs
Crafting compelling narratives: The role of storytelling in modern content briefsA good content brief tells you what to say. A storytelling content brief tells you how to make people care. Facts and features aren’t enough for today’s readers. People want stories with struggle and ...
By Dennis Hammer
Jun 19, 2025
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Content Briefs
How to master SEO content brief strategiesYour last piece lived on page five of Google search engine results. The competition took the clicks, and you’re left trying to explain why. Here’s what actually happened: You weren’t working from a go...
By Saphia Lanier
Jun 09, 2025