About Siteimprove
Siteimprove is a software company providing an AI-powered SaaS platform focused on digital accessibility, digital governance, digital experience analytics, and search engine marketing. Their mission is to demonstrate to businesses that creating a more inclusive internet benefits their users, their business outcomes, and the future of the internet.
Mission
The fundamental mission of Siteimprove is to show businesses that making the internet a more inclusive place is good for their users, their business outcomes, and the future of the internet. This statement underscores a dual focus: advocating for digital inclusivity and demonstrating the tangible benefits of such inclusivity for businesses. The company aims to be the go-to solution for organizations aiming for purposeful business growth, further linking its mission to the strategic objectives of its clients. This mission reflects a belief that a more accessible and user-friendly internet not only serves a social good but also drives positive results for businesses.
Core Values
At its core, Siteimprove operates as a people-centric software company. This central value is manifested in several key ways. The company strives to empower organizations by providing insights that simplify the complexities of their digital presence, enabling them to regain control. Furthermore, Siteimprove emphasizes data-driven decision-making, focusing on delivering data that highlights actions with the greatest impact, thereby helping clients to prioritize effectively. The organization also aims to facilitate digital growth by offering a platform designed to efficiently scale digital efforts across various teams and activities. Siteimprove places a strong emphasis on partnership with clients, positioning itself as a technology partner that collaborates on implementation and success plans, including training and professional development. Finally, Siteimprove demonstrates a commitment to an inclusive web through its global Corporate Social Responsibility (CSR) strategy, which primarily focuses on digital accessibility. These values collectively illustrate a holistic approach that integrates technological solutions with a deep consideration for people and their experiences. You can also read Siteimprove’s Modern Slavery Act Statement.
What Siteimprove Offers
Siteimprove offers a comprehensive platform leveraging AI-powered content intelligence to optimize various facets of a website. These services and products are structured around several key areas.
Digital Accessibility & Governance
Siteimprove provides solutions to ensure websites are accessible to all users, aiding in compliance with regulations such as WCAG, ADA, Section 508, and European Accessibility Act (EAA). This includes features for quality assurance and the creation of custom rules to maintain brand consistency and functionality. Tools are also available for designers and developers to build accessible digital experiences from the outset. Additionally, Siteimprove offers features to maintain brand consistency across digital assets and to govern email communications.
Digital Experience Analytics
The suite provides insights into user behavior through content and behavior analytics, allowing organizations to understand how visitors interact with their content. Journey and funnel analysis helps to map and optimize user conversion paths, while visitor engagement metrics and key performance indicators (KPIs) offer a comprehensive view of audience interaction.
Search Engine Marketing
Siteimprove offers unified search insights by consolidating paid and organic data. Competitive research tools help identify market opportunities and analyze competitor strategies. The platform also provides AI-powered SEO recommendations and content suggestions. For paid campaigns, Siteimprove offers tools to optimize paid search and analyze paid social media performance.
Content Strategy & Marketing
The Siteimprove platform includes content marketing tools that leverage AI to improve engagement and conversions, as well as competitive content analysis to inform content strategy.
Professional Services
These services include platform onboarding to ensure clients can effectively utilize their tools, accessibility testing conducted by certified experts, and consulting services in both digital accessibility and digital marketing. These services highlight a commitment to supporting clients with both technology and expert guidance.
Who Siteimprove Serves
Siteimprove's platform caters to a diverse range of industries. Their website checker tool, for instance, is utilized by organizations in sectors such as Education, IT, Non-profit, and various service industries. The company provides tailored solutions for the Retail industry, focusing on accessibility compliance, content marketing, and analytics to drive sales and customer engagement. Government agencies represent another key market, with Siteimprove offering solutions to ensure accessibility, compliance, and effective communication with constituents. The Manufacturing sector also benefits from Siteimprove's offerings, particularly in areas like accessibility compliance, SEO strategy, and visitor engagement for various types of content. Furthermore, their digital experience analytics solutions are relevant to the Healthcare industry.
Notable Events
Morten Ebbesen founded Siteimprove in Denmark in 2003. December 2015, Siteimprove received a USD 55 million minority investment from global growth equity firm Summit Partners. In 2020, Nordic Capital took a majority ownership position in Siteimprove.
Siteimprove Leadership and Governance
Read more about our leadership team and board members on our leadership page.
Executive Team
Chief Executive Officer: Nayaki Nayyar is a seasoned executive with over 25 years of deep industry experience in driving transformation, innovation and growth at large enterprise software companies.
Chief Financial Officer: Martin M Fitzpatrick has over 25 years of experience in the enterprise software space, having served in senior leadership positions in both private and public companies over multiple industries.
Chief Marketing Officer: Christy Marble is a visionary marketing executive with deep expertise in scalable growth across B2B and B2C companies.
Chief Human Resources Officer: Britt Provost is a people and talent executive with over 20 years of experience in the global and growth tech space.
Chief Information Officer: Robbie Roberts is a seasoned technology leader with over 20 years of experience, known for driving technical business transformation and fostering operational excellence in competitive market sectors.
EVP Global Sales: Gary Higgins brings 25 years of experience as a sales leader to his role and has helped scale sales organizations from startup to enterprise status.
SVP Engineering: Clay Garrard is a seasoned technology executive with over 20 years of experience and is known for driving operational excellence, fostering innovation, and delivering transformative business results.
General Counsel: Mads Sørensen is the General Counsel of Siteimprove, overseeing Siteimprove’s global legal organization including contracts, compliance matters, corporate governance, risk management, vendor management and M&A support.
Board of Directors
Siteimprove's governance is also guided by a Board of Directors. With experience in software, private equity, and human resources, the board provides strategic oversight and guidance across various critical aspects of Siteimprove's business and growth.
Chairman of the Board: John Damgaard is a highly experienced software CEO and Director with a track record of exceptional value creation. John holds a Bachelor’s Degree in Computer Science and Mathematics from the University of Northern Iowa as a Presidential Scholar and an MBA with Distinction from Bradley University.
Board Member: Morten Ebbesen is the founder of Siteimprove and currently serves on its Board of Directors. He founded Siteimprove in 2003 and led the company as CEO for 18 years, growing it from a startup into a global SaaS leader helping organizations optimize their digital presence and performance. In 2021, Morten transitioned from CEO to Board Member, continuing to support Siteimprove’s strategic direction and long-term growth.
Board Member: Scott Jones is a Software Executive with over 25 years of experience including General Management and Senior Sales Executive roles at large enterprise, start-up and early stage high growth companies.
Board Member: Philipp Krispin is a Director in the Technology & Payments investment team at Nordic Capital. He has +10 years of software and growth private equity experience.
Board Member: Fredrik Näslund joined Nordic Capital in March 2001 and has been with the firm for over 20 years. He has been the responsible advisor for more than 30 platform investments across the Technology & Payments and Healthcare sectors.
Board Member: Nayaki Nayyar is Siteimprove’s CEO with over 25 years of deep industry experience in driving transformation, innovation and growth at large enterprise software companies.
Board Member: Judith Michelle Williams is the co-founder of the human resources information platform Sugarwork Inc. and a graduate of Harvard University (A.B.), and Stanford University (MA & PHD).
Memberships and Certifications
Siteimprove is a proud member of:
Siteimprove has been approved to the following standard: ISO/IEC 27001:2022 (Information Security Management Systems)
Online Presence
Email: help [at] siteimprove [dot] com
Physical Presence
Bellevue
777, 108th Avenue NE,
Unit 1800 (18th Floor),
Bellevue, WA 98004,
USA Phone: +1 425 451 1660
Copenhagen
Havneholmen 33,
1561 Copenhagen,
Denmark
Phone: +45 33 36 93 50
London
5th Floor, 24 Monument
Street, London, EC3R 8AJ,
United Kingdom
Phone: +44 203 630 1350
Minneapolis
5600 West 83rd Street,
Suite 500, Bloomington,
MN 55437, USA
Phone: +1 855 748 3467